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1. Introduction

The Charmers Australia Pty Ltd (“Charmers”, “we”, “us”, “our”) is committed to protecting your privacy.

This Privacy Policy explains how we collect, use, disclose, store and protect personal information in accordance with the Privacy Act 1988 and the Australian Privacy Principles.

By using our website or purchasing our products, you agree to this Privacy Policy.

2. What Personal Information We Collect

We may collect the following personal information:

  • Full name

  • Email address

  • Phone number

  • Billing address

  • Shipping address

  • Payment information (processed securely via third-party providers)

  • IP address

  • Device and browser information

  • Website usage data

  • Purchase history

  • Location data derived from IP address

  • Cookies and tracking data

We do not create customer accounts. Purchases are completed via checkout.

3. How We Collect Personal Information

We collect personal information when you:

  • Place an order

  • Subscribe to marketing communications

  • Contact us

  • Participate in promotions or giveaways

  • Browse our website

We also collect information automatically through cookies, pixels and analytics tools.

In some circumstances, we may manually enter customer order details if an order is placed via phone or email.

4. Payment Information

All payment processing is handled by Shopify Payments, PayPal and Shop Pay.

We do not store full credit card numbers on our servers.

Payment providers process your payment information in accordance with their own privacy policies.

5. Why We Collect Personal Information

We collect personal information to:

  • Process and fulfil orders

  • Arrange shipping and delivery

  • Provide customer support

  • Send transactional communications

  • Send promotional emails (where you opt in)

  • Send abandoned cart reminders

  • Administer promotions and giveaways

  • Improve website performance

  • Prevent fraud and maintain security

  • Comply with legal obligations

6. Marketing and Advertising

If you opt in, we may send you marketing communications.

You may unsubscribe at any time using the unsubscribe link in our emails.

We may use personal information, including email addresses and purchase history, to:

  • Create custom audiences on advertising platforms such as Meta and Google

  • Deliver targeted advertisements

  • Measure advertising performance

Where customer data is shared with advertising platforms, it may be transmitted in hashed form.

We comply with the Spam Act 2003.

7. Cookies and Tracking Technologies

We use cookies, Google Analytics, Meta Pixel, and Google Ads conversion tracking to:

  • Analyse website traffic

  • Measure marketing effectiveness

  • Personalise advertising

By continuing to use our website, you consent to the use of cookies.

You can disable cookies in your browser settings, though this may impact functionality.

8. Disclosure of Personal Information

We may disclose personal information to:

  • Shopify

  • Payment providers

  • Shipping and fulfilment providers

  • Email marketing providers (e.g. Klaviyo)

  • Advertising platforms (e.g. Meta, Google)

  • IT service providers

  • Professional advisers

  • Government authorities where required by law

Some of these providers store data overseas, including in the United States and other countries.

By using our services, you acknowledge that your personal information may be transferred overseas.

9. Data Retention

We retain personal information as follows:

  • Transaction records: 7 years (for tax and accounting compliance)

  • Marketing data: until you unsubscribe

  • Analytics data: in accordance with platform default retention periods

We may retain information longer where required by law.

10. Security

We take reasonable steps to protect personal information from misuse, interference, loss, unauthorised access, modification or disclosure.

Security measures include:

  • Secure Shopify infrastructure

  • SSL encryption

  • Restricted internal access

  • Authentication controls

No method of transmission over the internet is completely secure.

11. Notifiable Data Breaches

If an eligible data breach occurs, we will comply with the Notifiable Data Breaches scheme under the Privacy Act 1988, including notifying affected individuals and the Office of the Australian Information Commissioner where required.

12. Access and Correction

You may request access to or correction of your personal information by contacting us.

We may require identity verification before releasing information.

13. Children

Our products are intended for adults.

We do not knowingly collect personal information from individuals under 18 years of age.

14. Complaints

If you believe we have breached Australian privacy laws, you may contact us:

Email: team@charmersunderwear.com.au

We aim to respond within 30 days.

If you are not satisfied with our response, you may contact the Office of the Australian Information Commissioner (OAIC).

15. Changes to This Policy

We may update this Privacy Policy from time to time. Updates will be published on this page with a revised effective date.

 

 

The Charmers Australia Pty Ltd
ABN 39 646 960 312
Effective Date: 12/04/2026